INDEX

Black Friday 2022: Trends and consumption habits

Black Friday will be celebrated on November 25. During Black Friday the Christmas shopping season is inaugurated and many stores and stores offer big discounts and sales on their products. According to a study conducted by Flat 101, on customer behavior taking into account opinions about Black Friday 2021, the age range that buys the … Continued

Hyper-personalization in retail and customized packaging: how far can we go?

In today’s challenging retail environment, retail brands need to offer highly personalized customer experiences to differentiate themselves and gain customer loyalty. The hyper-personalization trend is still emerging and is likely to impact the entire distribution chain, including packaging and delivery solutions.  Hyper-personalization is more than calling customers by their names or keeping track of their … Continued

How does the energy crisis affect the logistics sector?

The logistics sector has not had its best years recently, despite the fact that during the COVID19 pandemic it was called a sector of prime necessity and its importance in supplying the population was demonstrated. First there was the crisis in the international supply chain due to the pandemic that affected global container transport. The … Continued

7 ways to keep your employees happy: HR trends

Social relations are changing. So is the sociology related to people in the workplace. People are demanding a series of commitments from their company that were not even considered before. Times are changing and people want to feel that they work to live and live to work happily and believing in the commitment and work … Continued

What are the most important European ports for freight transport?

Ports are indispensable for the proper development of logistics activities. Ports are necessary to transport goods from one country and/or continent to another. But… Do you know which are the most important ports in Europe? Spanish ports Other european ports As can be seen, our country has some very good ports. Four have been highlighted … Continued

Do you know the trends in the Cosmetics and Beauty sector?

According to data from the National Association of Perfumery and Cosmetics, this sector’s sales fell by 10% during the pandemic. However, within e-commerce, this type of products increased their sales by 36%, reaching more than 8 million users by 2020. The ecommerce trend in this sector is upward. This data is not very shocking because … Continued

Can Spain become an international logistics powerhouse?

Since 2020 and the outbreak of the COVID19 pandemic and in the field of international logistics, ecommerce has grown exponentially. All of us, unable to leave our homes, have been buying the now famous “pleasure shopping” on the Internet. This type of purchases are those related to goods that are not basic necessities. But these … Continued

E-commerce: Fostering B2B Growth

India’s e-commerce industry witnessed phenomenal growth during the Covid-19 pandemic. Due to the pandemic induced disruptions and restrictions on movements amid several lockdowns across the country, the Covid-19 crisis accelerated the expansion of e-commerce towards new players, new consumers and shift in transactions from luxury goods and services to everyday necessities.

Do you know the profile of the ecommerce user in Spain?

IAB Spain has published its Ecommerce 2022 Study, which shows the evolution and trend of Ecommerce in Spain, as well as the profile of the ecommerce buyer. It should be noted that 78% of people between the ages of 16 and 70 are potential buyers through ecommerce. This corresponds to the figure of 24 million … Continued

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