Wella, a leading company in the beauty sector, created a solidarity campaign consisting of 1000 lots of hair and nail care products. These products were put on sale at a symbolic price in order to raise funds and donate them to the Mary Ward Foundation in its project to alleviate the consequences of the coronavirus in the Sukumbasi population of Nepal. This production was carried out hand in hand between the staff of Wella and FM Logistic within the facilities that the latter has in Illescas.
Wella and FM Logistic for Mary Ward Foundation
For both companies, it is important to grow as a brand in their sector, but always promoting corporate social responsibility. “There is no point in thinking only of ourselves. We live in a global world, where the inequality between developed and underdeveloped countries must be alleviated as soon as possible. We feel a moral and professional obligation to take action to help improve life in these countries. In this way, we encourage the most disadvantaged people to have a better life by increasing their opportunities”, argues Rafael Pérez, site manager of FM Logistic in Illescas.
The action was carried out on October 2, with the assistance of employees from both companies as volunteers, and was very well received. “Wella came up with this magnificent idea in collaboration with the Mary Ward Foundation. We are very proud that they counted on us to carry it out. This solidarity action is in line with our corporate values“, argues Álvaro Íñiguez, operations manager of FM Logistic in Illescas.
FM Logistic manages Wella’s logistics operations. Therefore, the entire production process was carried out in the FM Logistic warehouse in Illescas. “FM Logistic and our staff have designed a simple, efficient and dynamic operation in their facilities. In addition, we have ensured compliance with the security protocols advised by the Government due to the coronavirus crisis, without losing the solidarity and humanity that an action like this generates between both teams”, argues Cuca Marcellán.
The campaign has raised €20,000, which has gone entirely to the Developing Sukumbasi project in Nepal.